Our Story

We Are Peak Design

We make tools for doing. Our carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.

Our Purpose

The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe our mission can only be achieved when 40 (and counting) self-actualizing, highly stoked people enthusiastically step into the Peak Design office every day. Our purpose and our mission go hand-in-hand.

Our Mission

Make the best things.
Succeed at the expense of nobody.
Treat our customers as peers.
Offset our environmental impact.
Use our voice to inspire positive change.
Prioritize happiness over growth.

Origins

In 2010, fresh-faced midwestern-transplant Peter Dering took a 4-month trip around the world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spent 10 months meticulously designing a little device that would make carrying and using a camera an absolute joy.

Instead of looking for big outside investors, Pete put his new invention (dubbed Capture) on a fledgling website called Kickstarter and asked adventurous photographers like himself to take a chance on the little product. It was an enormous success, and Peak Design has been riding that wave of enthusiasm for smart design and delightful carry solutions ever since.

Design

We design products to solve problems, create delight, look good, resist fads, appeal globally, age gracefully, consider every material and detail, and have minimal disruptive impact on people and planet in both their creation and shipping. To reach those ends, we iterate tirelessly. And people seem to like it.

Honest, thoughtful, delightful, radical. These themes describe our products and ultimately everything we make or do: our brand, office culture, Flagship Store, environmental rants, and especially our rec-league soccer performances.

All of Peak Design Awards Icons

Crowdfunding

Through crowdfunding our customers are able to participate more intimately in our design process, all while we are kept free of risk-averse outside investment. Crowdfunding is baked into the Peak Design DNA, encouraging us to take risks, prioritize innovation, speak honestly, and shun tradition. We launch our products on Kickstarter, and it makes for better products.

Campaign	Year	Backers	Raised
Mobile Case & Accessories	2020	14,169	$2,000,497
The Travel Tripod	2019	27,169	$12,143,435
The Travel Line	2018	13,752	$5,206,611
Capture v3 and Slide v2	2017	12,196	$1,330,583
The Everyday Line	2016	26,359	$6,565,782
The Everyday Messenger	2015	17,029	$4,869,472
Slide and Clutch	2014	9,455	$861,164
Leash and Cuff	2013	8,090	$819,108
Capture v2	2012	3,108	$215,721
Capture v1	2011	5,258	$364,698

Responsibility

Peak Design prioritizes people and planet over profit, and we hold ourselves accountable to that objective in every decision we make. We believe a responsible company is a sustainable company.

We are entirely carbon neutral (Scopes 1, 2, and 3) and are founding members of Climate Neutral. We give 1% of our revenue to environmental nonprofits through our 1% For The Planet membership. We meet the highest standards for verified social and environmental performance, transparency, and accountability with our designation as a Certified B Corporation.

Climate Neutral Certified, 1% for the planet member, Certified B Corporation