What is a DEMO Unit?

A DEMO (Demonstration) unit is a product that was used a couple of times to show how the product works and/or sometimes it was returned due to buyer's remorse. Normally, these units may have a slight blemish such as a minor scuff or water stains inside. The original retail box may not be pristine or present but the unit itself is "like new". We cannot sell them as new so we discount them and you get a great deal. The full manufacturer warranty still applies.

Call us directly to discuss this in more detail if you have more questions. 

Technivorm Moccamaster KBG Coffee Brewer

The Technivorm Moccamaster KBG 741 is one of the most innovative and feature-rich coffee brewers that Technivorm has ever released and with features like an auto-drip brew basket, quick water filtration, illuminated clock, illuminated on/off switch, precise brewing temperature control, two-stage heating soleplate that auto-adjusts for volume, automatic shut off feature and a visible descaling notification the KBG is a great fit for any home and is now available in a multitude of colors to suit your tastes.

SCAA-Certified Coffee Brewer

Technivorm coffee makers were the first to be certified by the Specialty Coffee Association of America (SCAA) to conform to strict industry standards for proper coffee extraction, and they continue to be the highest regarded coffee brewers in the coffee enthusiast community. The unique copper heating element of the Technivorm KBG-741 maintains a brewing temperature between 198 and 205 degrees. The dual-phase hot plate holds the brewed coffee between 176 and 185 degrees in the glass carafe. Brewing is completed within 5 to 6 minutes. Simple water pathways ensure your water and coffee touch as few materials as possible to protect the delicate aromas. The cone-shaped filter and 9-hole water spray head encourage even extraction.

Glass Carafe with Dual-Phase Hot Plate

While most coffee experts will agree that a thermal carafe coffee maker is best at preserving delicate aromas, the Technivorm KBG-741 employs a special hot plate designed to avoid overcooking brewed coffee. Instead of using nearly the full power of the heating element, as do lower-end brands, the KBG-741 switches at your discretion between 65 Watts and 48 Watts of power. The hot plate also switches off periodically. This increases the time at which brewed coffee stays hot without turning the bottom of the pot into sludge. The hot plate automatically shuts off 100 minutes after brewing.

Copper Heating Element with Quiet Brew Cycle

The driving force behind the stable brewing temperatures on the Technivorm KBG-741 is its specially designed high-power copper heating element. View the video in the Product Demos tab to see what we mean by a unique design. Temperatures are very stable from start to finish, which is critical for proper coffee extraction. After testing our first Technivorm, we have confirmed reports that it is significantly quieter than traditional automatic drip coffee makers. This is owed to the high-quality materials used.

Easy to Clean

Technivorm designed the Moccamaster KBG-741 to be simple to clean so that parts do not build up residue that alters the taste of brewed coffee. Both the spray arm and brew basket are fully removable. The brew basket's automatic drip stop should be regularly checked for coffee particle buildup. The glass carafe is not dishwasher safe but rinses and cleans easily. Original High-Quality Smitdesign Every other part of the Technivorm KBG741 AO Moccamaster Coffee Brewer is chosen for quality and also a purpose. The solid aluminum body lasts a lifetime. The BPA-Free water tank is made from high-density plastic. The 9-Hole water spray head is chrome-plated copper. The Auto-Safety Shut-Off protects the coffee maker by powering down the heating element when all water is depleted from the tank.

Hand Made in Holland, Netherlands

Each Technivorm KBG741 AO Coffee Brewer is hand-made and individually tested in the Netherlands. Rigorous quality standards ensure the highest customer satisfaction rate in the industry. Enjoy peace of mind that your Technivorm coffee brewer is built not only by skilled artisans but also by true coffee enthusiasts with a passion for delivering the most esteemed drip coffee brewers to homes around the world.

Five Year Warranty

Thanks to the incredible build quality of Technivorm Moccamaster Coffee Brewers, every single unit is offered with a 5 Year Parts and Labor Warranty for household use only. This warranty is limited to defects and workmanship and has general exclusions for improper use, lack of maintenance such as descaling, and catastrophe. 

About Technivorm

Technivorm has specialized in the manufacturing of high-end drip brew coffee makers for over 50 years. Their coffee makers are handmade, meaning they're manufactured and assembled by hand and individually tested. Theis personal touch makes Technivorm's products stand out. The machines' brewing and holding temperatures are in accordance with the critical requirements of the European Coffee Brewing Centre and the Specialty Coffee Association of America and Europe and carry their seal of approval. Technivorm's reputation as the manufacturer of some of the world's best drip brew coffee makers and accessories is well-known and well deserved.